Danish Design had a huge influence in the rest of Europe and in the US and laid the ground for many experimental jewels in the 1960s an 1970s.Jewel design did not only experimented with new forms and new material - including cheap materials like aluminum, plastic, paper, nylon, but haute-couture designers such as Coco Chanel, as mentioned above, and renowned artists like Salvador Dali, Picasso or Max Ernst made a significant contribution to innovation in that field. This work challenged constricting conventions and somewhat blurred the boundaries between jewelry, fashion and fine arts. Jewels today and tomorrow,Jewels are just attractive today as they were in the past. It is not possible at this point to anticipate what the 21st century will bring as novelty. However, looking at what is happening today might give us a hint as to tendencies.Art jewels,One of the signs of the continued economic and cultural importance of jewels in modern society is the annual Copenhagen Jewellery Fair that is Scandinavian biggest jewelry and watch fair. This year, the royal protection of the fair, Princess Marie, delivered the prize to the winder of the "Bella Nordic Jewellery Award", that can be considered as that Nordic competition for jewelers. Macau watch fair Used watch fair Macau 袋鼠皮 The modern culture - The Art Nouveau movement and the 1900 World Exhibition marked a new era where design and creativity are prized above material value, thus shifting the emphasis of the jeweler's art from the setting of stones to the artistic design. This marked the birth of what is now called art jewelry as opposed to traditional jewelry.During the Art Deco period Coco Chanel greatly popularized costume jewelry as ornamentation to complement a particular fashionable costume or garment. Those costume jewels often made of non precious material and mass-produced marked the start of an era of disposable jewels that are fashionable for a short period of time and quickly outdated by a new fashion style.One cannot mention design without mentioning the Danish Design. This innovative movement is characterized by quite distinct sober round lines of great esthetic quality and a predilection for silver. Georg Jensen is the most emblematic figure, but certainly not the only renowned name.